STORY: WILD FLAVOR TREND

SCRIPT #583 SHOOT: 11/2/04

AIRDATE: Monday, Nov. 22, 2004

DHC MASTER #20 Timecode: 20:30 Fluoride toothpaste promotes

good oral health. And now,

new toothpaste flavors are causing

both smiles and frowns. Dr. Linda

Niessen explains why in today’s

SOVT: 1:39 segment of Dental Health Check.

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TOOTHPASTE PRODUCTS (VOICE-OVER)

SUPER: Dallas :10-15 Vanilla, cinnamon, citrus and extreme

mint. These are some of the newest flavors

of toothpaste.

AMY WALKING INTO DENTAL Amy Daglish tried one of the flavors and

discovered a sensitivity to one

ingredient.

SUPER: Amy Daglish :15-20 ("Really, it just causes my gums to

Dental Patient get red and puffy and I experience a

little bit more bleeding when I brush.")

AMY WITH DENTIST Amy had an allergic reaction to

cinnamon flavoring.

SUPER: Dr. Mary Swift :26-30 ("The strong cinnamon flavors cause

Dentist redness in certain people's gums.")

TARTAR CONTROL FORMULA Some patients are sensitive to an ingredient

in tartar control toothpaste.

DR. SWIFT ("The active ingredient that is in the

tartar control formula control toothpastes

can cause some sensitivity.")

PEOPLE BRUSHING TEETH Stronger flavored toothpaste is safe and

will not cause reactions in the mouths of

most people. But if you change brands and

notice a change in your gums, lips, or

tongue, you may have an allergy.

SUPER: Kara Webb :53-59 ("Generally, we recommend that they go

Dental Hygienist back to their regular toothpaste. And if going back to what they had been using for

years causes the burning sensation that they

have to stop, then chances are their new

toothpaste was the problem. Sometimes you can change toothpastes and not have any problems. Other times, you change brands

and within a short period of time, you notice

something is different.")

AMY DAGLISH Amy has found several brands of toothpaste

that cause no problem for her.

AMY DAGLISH ("Just to go for the straight, traditional cavity protection formula.")

ON CAMERA (STAND-UP CLOSE)

SUPER: Dr. Linda Niessen :1:23-1:28 All of these different toothpastes

Baylor College of Dentistry offer more choices to consumers. For most

people, the ingredients do not cause problems. So have fun with the new

flavors and if you have questions, talk

to your dentist or hygienist. For Baylor

College of Dentistry, Texas A&M System,

I’m Dr. Linda Niessen, Channel 8 News.